Internet Business 
ADVANTAGES O USING THE INTERNET

 
There are many advantages of using the Internet, such as :
  • Global Audience
    Content published on the World Wide Web is immediately available to a global audience of users. This makes the World Wide Web a very cost-effective medium to publish information. Reaching more than 190 countries.
  • Operates 24 hours, 7  days  a week
    You don't need to wait until resources are available to conduct business. From a consumer's perspective as well as a provider's business can be consummated at any time. The fact that the Internet is operational at all times makes it the most efficient business machine to date.
  • Relatively Inexpensive
    It is relatively inexpensive to publish information on the Internet. At a fraction of the cost to publish information by traditional methods, various organizations and individuals can now distribute information to millions of users. It costs only a few thousand dollars to establish an Internet presence and publish content on the Internet.
  • Product Advertising
    You can use the World Wide Web to advertise various products. Before purchasing a product, customers will be able to look up various product specification sheets and find out additional information. You can use the multimedia capabilities of the World Wide Web to make available not only various product specification sheets but also audio files, images, and even video clips of products in action. The beauty of the Web is that it allows customers to explore products in as much detail as they desire. If the client just wants a general overview, he or she can look at the advertising information. For those wanting more in depth information, you can provide white papers and product descriptions for download. The Web allows a business to provide timely information, you can simply place the information on the Web page and it is available immediately for your customers.
  • Distribute Product Catalogs
    The World Wide Web is a very effective medium for distributing product catalogs. In the old days, putting together a product catalog  used to be very costly in terms of time and money needed to publish and distribute it. The World Wide Web changes all this by allowing content developers to put together a sales catalog and make it available to  millions of users immediately. Furthermore,  unlike printed product catalogs that are usually updated around once a month, product catalogs on the World Wide Web can be updated as needed to respond to  various changing market conditions.
  • Online Surveys
    Traditional methods of performing surveys are often relatively slow and expensive compared to online surveys conducted on the Internet. For example, in order to fill out various needs of customers or what they would like to see in a future product, it's often necessary to compile a list of  address and mail a questionnaire to many customers. The success of such an attempt is not always guaranteed and can be very costly in terms of mailing the questionnaires and entering responses to a databases and analyzing it. On the other hand, you can use the World Wide Web to automate the whole process. For example, you can set up a CGI script to conduct online surveys. Results of such a survey can be automatically updated to a database. This database can then be  used to keep a pulse on various opinions and needs of customers.
  • Announcements
    With the World Wide Web, you can distribute various announcements to millions of users in a timely manner. Because there is virtually no time lag from the time it takes to publish information to making the information available to users, the Web is an ideal medium to publicize announcements. As more people discover the virtues of the Web and get connected to the Internet, the Web will become the medium of choice for many organizations and individuals to publicize various announcements.

      
  • Provide Technical Support
    You can also use Web site to provide technical support to users. Because Web pages can be updated immediately with  new information, various technical support literature can be immediately modified in light of new findings and developments. This can be accomplished without having to distribute changes to all users affected by any changes using traditional mediums of information distribution, which are often quite costly compared to the World Wide Web.
  • Create Online Discussion Forums
    By using applications such as WebBoard, it's possible to set up online discussion forums on the Web.
  • Obtain Customer Feedback
    The interactive nature of the World Wide Web  is ideal for obtaining customer feedback. You can easily set up a CGI script to obtain customer feedback about a product or service. Because customer feedback submitted by customers can be read immediately, it's possible to respond to various customer concerns in a timely manner, increasing customer satisfaction and quality of customer service.
  • Immediate Distribution of Information
    When information is added to a Web site, it's immediately available for browsing by millions of Internet users. The World Wide Web is an ideal medium of information distribution because it takes away the time lag associated with publishing content and actually making it available to users
  • Easy Integration with Internal Information Systems
    Internet information systems deployed on the Internet  can be easily integrated with internal information systems managed with office productivity applications such as Microsoft Office.
  • Powerful Content Publishing Tools
    A new breed of Internet aware applications will start emerging in software stores by the time you read this. These applications will enable users to develop content for the World Wide Web by simply saving as an HTML file. In addition to software developers making existing applications Internet aware, various new, powerful, and easy-to use Internet content publishing applications are also being developed. These applications will make the task of publishing content on the Internet even easier. Most of these applications are developed for  Windows users.
  • Multimedia
    The capability to incorporate multimedia into Web pages is a major advantage of using World Wide Web to publish information. For example, many Web sites use sounds and video clips to make the content easier and more interesting to browse.
  • Formatting Capabilities
    Content published on the World Wide Web can be richly formatted by using various HTML tags and graphic formats. The capability to do this is a major reason for the success of the World Wide Web. In addition to using HTML tags and various multimedia formats in Web pages, various interactive controls can also be added to a web page. This capability allows Web  site content developers to create "active" Web sites. For example, before a user sends some information to a Web server for processing, a VBScript or JavaScript subroutine can be used to verify  information typed in by the user. Various formatting capabilities,  along with technologies such as Java and VBScript, make the World Wide Web a richly interactive medium that you can use to distribute information to millions of users.
References : 
Terry Bernstein, Anish  B. Bhimani, Eugene Schultz, Carol A. Siegel, Internet Security for Business, Wiley Computer Publishing, John Wiley &  Sons Inc, 1996 
Sanjaya Hettihewa, Windows NT 4, Web Development, Sams net, Indianapolis, First Edition, 1996

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