|The Internet, often called
the Information Superhighway by the media, connects
computers all over the world to a degree not even
anticipated by futurists. With the Internet growing at an
astounding rate, businesses around the world see a wealth
of opportunity presented by this new medium. Some
companies see the Internet primarily as a tool for
speeding existing business processes. Others see it as a
way to offer new services and to create new sources of
revenue. Prophets tell of the day when all business
transactions, ranging from customer service to buying and
selling of goods and services, can be conducted on the
The Internet is a large network formed by the interconnection of the computer networks and individual computers all over the world, via phone lines, satellites, an other communications systems. The Internet has it roots in ARPAnet, established by the Advanced Research Projects Agency. It was a research and defense network created by the US Department of Defense in the early 1970s to research network systems and to allow scientists and researchers better communication and data exchange for other projects. One of the early outcomes of this initiative was the development of new ways of routing data via multiple paths using units of data called packets, the destination address of each packet was built into its structure. These methods became the standards known today as Transmission Control Protocol/Internet Protocol (TCP/IP), and form the common language of the Internet allowing different types of computers and different types of networks to interact.
User Friendly for Business
The Internet has become user friendly both for
individuals and for businesses. In the past, business
activities on the Internet were indeed limited, but now,
not only can business be done on the Internet, it
is being done by tens of thousands of business.
User Friendly for People
Until recently, an individual had to learn about many different Internet systems to make full use of Internet's resources. This included learning the nature of, and commands for : FTP, Archive, Gopher, Veronica and WAIS. Now, however, fueled by the growth of the world Wide Web on the Internet, programs have been written that act as an interfaces between you and the Internet. These programs, called "browsers," provide a uniform, easy-to-learn way of dealing with the diverse systems and resources on the Internet.
for Marketing and Sales
The web is a system on the Internet that allows anyone
to have a 24 hour-a-day "presence" on the
Internet. Specially written files are placed on a
computer connected full time to the Internet. Others on
the Internet then can, by using one of the browser
programs, view these files. Those "browsing"
the Internet can be presented with much more than
words -- the files can contain full color pictures,
movies, sound, and interactive programs. Viewers indicate
their choices of items on a Web page by pointing and
clicking with their computer's mouse. These choices can
be for other pictures, audio, lists, or even on-screen
fill out forms that can be used to send responses to the
business or individual that owns the Web page.
Today, for business on the Internet, the absolute hot spot is the World Wide Web. From kitchen table entrepreneurs to multinational conglomerates, businesses are creating their own business presence in cyberspace on the web. There are numerous business functions and activities that can be pursued by using the Web online. These include communication (both internal and external), information management and distribution, public relations, customer service, technical assistance, cost containment, and, of course, marketing and sales.
Jill H. Ellsworth & Matthew V. Ellsworth, Marketing on the Internet, Second Edition, 1997
Terry Bernstein, Anish B. Bhimani, Eugene Schultz, Carol A. Siegel, Internet Security for Business, Wiley Computer Publishing, John Wiley & Sons Inc, 1996
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